Digital Marketing for the Education Industry
The COVID-19 pandemic has made it imperative for every other educational institution to establish a digital footprint. With online classes becoming the order of the day, it is important that your school, college, university or tuition centre has a well-defined online presence. Students, parents and guardians use your website to seek information about various courses, fee structure, admission process, college infrastructure, and more. To help maintain the reputation of your institution online, Xplore New is at your service. Our team understands the versatile demands of education marketing services, and therefore creates a concrete plan of action for every school/university. We deploy various digital marketing techniques such as SEO, SEM, SMM and video marketing to help you drive targeted traffic and generate better leads. No matter what stage you’re at in your digital marketing journey, we can help build the credibility of your brand online and improve rankings on search engines.
What we do
As a digital marketing agency for schools, our goal is to enhance student enrollment and student retention by making use of the best-in-class digital marketing tools. Our team of experts blend their creativity and technical skills to create campaigns that will ensure data-driven results. All our efforts are aligned to ensure you stay ahead of your competition at all times.
Did you know?
- 85% students use the internet as a source of information for their projects and studies.
- 99% of students are active on different social media platforms.
- Online education in India is expected to grow from 1.57 million users to 9.5 million users in 2021 at a CAGR of 44%.
- 75% of parents use social media to research your school and to seek information to make your institution a contender in their minds.
Education Marketing Services
Our SEO practices are framed according to Google’s latest guidelines. When it comes to looking for a prominent educational institution, both students as well as parents turn to leading search engines. To drive organic traffic to your website, we first optimise it and then create content based on keywords that resonate with your niche the most. When your institution appears on page one of search results, the trustworthiness and authenticity of your establishment increases.
It’s no surprise that students spend the majority of their time on social media platforms such as Facebook, Instagram and Twitter. The content you post builds the credibility of your brand. We at Xplore New understand the nuances of social media platforms, and therefore we create content that is tailored to a specific audience. We continuously run campaigns, posts and ads to present you as a thought leader in the education industry. With consistent efforts, you can expect an increase in followers and conversion rates.
Content is king for education digital marketing. Even the best efforts can fail if the content is not quality and SEO-rich. We at Xplore New excel in creating content for infographics, blogs, eBooks, websites and marketing collateral. With our robust content marketing and distribution strategy, we ensure effective leads are generated across all platforms.
Your website is often the first interaction with potential students and parents. If you want to create an impact, it has to be visually appealing, content-rich and responsive. Our web designers and developers create an interactive and easy-to-navigate website that reflects your core beliefs and engages with users in a seamless manner.
For students and parents who are aggressively looking for educational institutions, Pay-Per-Click or search engine marketing works. We place ads on top search engines, social media platforms and mobile apps to supercharge your advertising return on investment. Our SEM efforts include optimising your landing page, executing a thorough keyword analysis and identifying key performance indicators (KPIs) to measure results continuously.
Creating informative videos has become a prerequisite in the education industry. Millennial parents prefer doing a thorough background study on an educational institution before admitting their child. To ensure your establishment shines in good light, we at Xplore New are here to create corporate films, commercial ads and other video formats that will help you interact with students and parents alike. You can use video as a tool to not only market your products/services but also inform parents regarding the hygiene practices your school is taking in the wake of the pandemic. This makes them feel rest assured about their child’s future.