Digital Marketing for the Healthcare Industry
The face of healthcare has changed forever. People across the world are searching for healthcare experts and seeking information about medical treatments online. Needless to say, your healthcare or pharmaceutical company should establish a strong digital marketing presence. To make the world of healthcare a familiar territory for your patients, Xplore New is at your service. Our forte lies in crafting innovative digital solutions for the healthcare industry. Having worked with top hospitals and doctor-owned clinics, we understand the myriad demands of the industry, and thus, have an experienced team to fulfil the same. Whether it’s creating a highly-responsive website or ensuring you get found on page one of search engine result pages (SERPs), Xplore New excels in creating a healthcare digital marketing strategy that will help you engage with today’s digital-savvy patients.
What we do
We work with you to develop a growth formula and patient-centred strategy for your healthcare business. Once our team assesses your goals, a sound digital marketing strategy is created. As a healthcare digital marketing agency, we leverage various online marketing channels that will help you with greater patient engagement and customer satisfaction.
Did you know?
- Most people look for doctors, healthcare practitioners and hospitals using Google Local Search and Maps.
- Millions of users watch healthcare-related videos daily on YouTube.
- Before scheduling an appointment, 60% users conduct a study on search engines and social media.
Healthcare Digital Marketing Agency
To enhance your visibility on search engines, we deploy the best SEO practices. Our motto is to drive traffic to your website and patients to your door. In the quest of optimising your medical website, we find keywords-related to your niche, consider on-page and off-page SEO and focus on link building. Every SEO-related activity is guided by a thorough analysis of your target audience, speciality and location.
To engage and influence your patients, we also leverage the power of social media. Our team specialises in creating strategies that will enhance your social engagement on platforms such as Facebook, Instagram, Twitter, YouTube and LinkedIn. Our goal is to ensure information and updates related to your business are communicated consistently across all social channels.
If your hospital does not have a ‘Google My Business’ listing, you may be missing out. We optimise your GMB profile by including authentic contact information, photos, reviews/ratings and a brief description. A regularly maintained GMB listing can improve local SEO, make it easy for your patients to contact you and help them leave authentic feedback.
We make content the heart of your hospital digital marketing strategy. From concept to creation, we develop quality-rich content that can be shared with your patients through blogs, infographics, eBooks, videos, and more. Fresh and consistent content can turn enquirers into loyal customers.
If you’re looking for quick results, we can work with search engine marketing (SEM) strategies. Google AdWords, Facebook Advertising, Bing Ads and Video Ad Marketing can help you generate 10x faster results. Our team constantly monitors your PPC ads to see what’s working and what’s not.
Don’t underestimate the power of email marketing. At Xplore New, we create personalised email messages that can help with lead generation and customer retention. It is a proven way to create better relationships with your patients. We make email marketing work in favour of your business by using the right visuals and an attention-grabbing subject line.
It’s true that videos can humanise organisations. With the healthcare industry expanding at a rapid pace, video marketing is an invaluable digital marketing tool. It can be used to educate and attract patients, and make them aware of your hospital/clinic premises. We at Xplore New excel in creating long as well as short-format videos that can be shared on YouTube, social media and WhatsApp. As occupants of the smartphone era, there’s no better way to connect with your target group than creating videos that are easy to share and access.