Digital Marketing for the Real estate Industry
The real estate industry is reeling under the effects of the COVID-19 pandemic and economic uncertainties. There is also a paradigm shift in consumer demands and a change in the way clients are buying and leasing properties. Prospective buyers often begin with conducting a search online to understand what their future home would look like. This makes digital marketing for real estate services invaluable. We at Xplore New excel in offering our clients data-driven real estate digital marketing services. Whether you want to keep buyers informed, get optimised listings or dominate the local market, our experts merge together the best experience, expertise and technology to give your brand a solid footing in the digital landscape. We build a solid reputation for your brand online to enable prospective clients to find you easily.
What we do
As a real estate digital marketing agency, we have the required knowledge to put your brand in front of potential customers and ahead of your competition. We strategize a unique growth formula for every client based on their goals. Whether you want to provide virtual house viewings to would-be buyers or encourage leads to enter your sales funnel, we use the best online channels to develop conversion-focused marketing strategies.
Did you know?
- 97% potential clients use the internet to begin their house-hunting journey.
- 76% home buyers use a smartphone or tablet to search for real estate properties
- The year 2020 made social media a critical tool for real estate agents. They used various channels to showcase their properties virtually.
- 44% of real estate agents get a new client from posting on social media
Real Estate Digital Marketing Agency in Hyderabad
To boost your visibility on search engines, turn to search engine optimisation. With a targeted SEO strategy, you can improve organic growth and achieve a better search position in the long run. To enhance your website’s ranking on search engine result pages (SERPs), our experts find the best keywords related to your business. Since real estate is based on a specific location, we concentrate on local SEO. We stitch together the best keywords and content in order to help you generate a steady flow of leads and convert them into buyers. Our SEO-friendly practices also include backlinks, listing on online directories and enhancing your content marketing strategy regularly.
Currently, Facebook and Instagram are the booming social media platforms for your real estate business. We specialise in crafting hyper-local content on your social media accounts which can help you target prospects. To make your business look good on social media, we regularly update it with property photos and share client testimonials and informative content, that will enable quicker community reach.
While SEO ensures you get found by prospective clients, the content on your site makes them interested in your offerings. We at Xplore New consistently create valuable content that will continuously improve your online presence. In the real estate digital marketing space, virtual tours, informative blogs and videos can help build a positive reputation for your brand online.
Today more than ever, it is important to create a responsive website that is optimised for mobile use. 58% of millennial home buyers use their mobile or tablet to look for their dream home. As a real estate digital marketing agency, we specialise in creating an SEO-optimised and device-responsive website. Some features we regularly update include live chat, online tools (investment calculator, mortgage calculator), property listings and the content to guide your customers’ in their real estate buying process.
If you’re looking to drive immediate traffic to your site, investing in pay-per-click (PPC) advertising is a good idea. We take pride in creating PPC campaigns for commercial and residential real estate companies. Some of our PPC services include geo-targeting, keyword research, landing page creating and on-going campaign management.
Owing to the COVID-19 pandemic, video marketing is a major part of every real estate listing marketing strategy. Creating visually-appealing videos is our forte. We think beyond your properties’ selling points. Our videographers create real footage that will drive real sales. Our expertise includes creating corporate videos and commercial ads for listings, testimonials, agent introduction and virtual home tours.