In today’s day and age, everybody surfs the internet to learn more about a new business, product or service. This applies to the healthcare industry too. For hospital addresses, specialities and reviews, everybody turns to Google. If you’re still stuck with traditional marketing for your healthcare business, you’re probably missing out on enhancing your ROI. Amidst the pandemic, if there’s one thing people have learned; it is to take their business online. It is a sure-shot method to put your hospital or clinic in front of your target audience. Just writing a blog or creating a social media page isn’t enough. Healthcare digital marketing services is a detailed, research-based process that yields results over time.  In this blog, we aim at discussing how a medley of digital marketing methods can give your healthcare business a solid online presence. 4 Proven Digital Marketing Strategies for Hospitals
  • Content is King for Healthcare
As a healthcare digital marketing agency, we cannot stress enough on the importance of developing great content. It is the most effective strategy to build and nurture your target audience. Did you know? Nearly 70% of internet users search for treatment or procedure information, specific doctors and healthcare facilities online. Thus, creating value-driven content should be an integral part of your digital marketing strategy.  However, before you start churning out content, remember to identify your target audience and examine what they’re searching for online. Once you know who you’re writing for, shortlist the content formats that will appeal to them the most. For hospital content marketing, some formats that work include blog posts, customer video testimonials, webinars, infographics, eBooks, whitepapers and FAQs. You can offer specific content about medical conditions and have in-house doctors share their views. Once you’ve created the content, you need to ensure your efforts are in the right direction. Therefore, integrate SEO practices to increase the visibility of your content on search engine result pages.
  • Highly Localised SEO
Since your digital marketing endeavour is to acquire new patients, put your SEO strategy to good use. Whether you want your website to rank higher on organic search results or make your content visible to your target group, SEO has to be part of the strategy. However, SEO for healthcare services works slightly differently. To bring in quality traffic, you have to focus on specialised services and location. Google research found that 45% of searchers look for procedures or departments online. Along with this, they’re likely to include a location too. That’s mainly because proximity and convenience matter for healthcare services. To reach out to a larger audience, you have to ensure the content you create has specific keywords that target cities and suburban areas. For example: chemotherapy service near me in Hyderabad. As one of the best healthcare digital marketing agencies in Hyderabad, we ensure your website, Google my Business profile and other marketing collateral is well-optimised for local search.
  • Pave the Way for Influencer Marketing
Since healthcare is a sensitive and critical topic, credibility is everything. The best digital strategy you can use to earn the trust of your audience is by collaborating with influencers and celebrities. Though influencer marketing for healthcare has been around for years, it has gained momentum recently owing to the COVID-19 pandemic. Everybody desires safe healthcare services during such times, and thus the best people to convince an audience are influencers. By collaborating with an influencer, you can add an extra layer of trust to your brand. A good influencer marketing effort for your hospital/clinic can help increase customer activity on your social media platforms, drive quality traffic to your site, generate leads for your practice and help in getting appointments booked. You can also endorse your hospital brand by doing a live webinar with a healthcare influencer. People tend to take expert advice seriously. 
  • Social Media Engagement
Social media is a great place for your healthcare business. With the right strategy, you can find your prospects, build a community and engage with them. However, unlike other segments, healthcare industries have to be highly selective about what they post on social media. Across Facebook, Instagram, LinkedIn and Twitter, ensure your content is unique, timely and informative. Instead of clogging up your feed with new improvements and facilities, share useful health information that prospective patients and general consumers will find helpful. When you use social media with a purpose, you will be able to make best use of it, reach more patients and drive unpaid traffic to your hospital website.  If you’re looking for digital marketing services for hospitals in Hyderabad, we have you covered. Whether it’s handling branding and advertising or finer aspects such as SEO and content, we’re equipped to take your digital game up-a-notch. Let’s talk +91 9010972299.

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